William Lawrence Keating (November 22, 1944 – January 1, 2015) was an American trial attorney and former American football player. He played college football for the University of Michigan and professional football for the Denver Broncos and Miami Dolphins during the 1960s.

University of Michigan

Keating played college football as a guard for the University of Michigan from 1963 to 1965. He helped lead the 1964 Michigan Wolverines football team to the Big Ten Championship and a victory in the 1965 Rose Bowl.

Professional football

Keating played two seasons of professional football as a defensive tackle and guard for the Denver Broncos (1966–1967) and Miami Dolphins (1967), appearing in 22 AFL or NFL games. He signed with the Broncos as a free agent in June 1966. He was signed by the Dolphins after he was put on waivers by the Broncos in October 1967. The Dolphins placed him on waivers at the end of November 1967.

Keating's older brother Tom Keating also played college football for the University of Michigan and several years of professional football.

Legal career

After retiring from football, Keating attended the University of Denver College of Law, receiving his J.D. degree in 1971. He was a founding partner of the Colorado law firm of Fogel, Keating, Wagner, Polidori Shaffner. He was a trial lawyer specializing in plaintiffs' personal injury and wrongful death litigation. He was a fellow in the International Academy of Trial Lawyers and the American Academy of Trial Lawyers. He was president of the Colorado Trial Lawyers Association from 1991 to 1992.