Rolf Adam Engelbrekt Alsing (12 October 1968 – 15 April 2020) was a Swedish television and radio host, best known for hosting Big Brother Sweden on Kanal 5. Subsequently he moved to TV4 in 2005, hosting the Swedish version of Jeopardy!. He also presented his own show Adam Live.

During his high school years in Karlstad, Alsing worked as a disc jockey and after graduating he landed a job on Swedish Radio.

Between 2004 and 2011 Alsing, together with make-up model and homeowner Gry Forssell and Anders Timell, led the radio show Äntligen morgon on commercial radio station Mix Megapol. Alsing hosted Big Brother 2014 on Kanal 9.

Alsing died on 15 April 2020, at the age of 51, after suffering from COVID-19.