Martha Erika Alonso Hidalgo ( 17 December 1973–24 December 2018) was a Mexican politician from the National Action Party (PAN) and the first woman Governor of Puebla.

She served as Governor for ten days, from 14 December to 24 December, her tenure coming to an end with her death in the 2018 Puebla helicopter crash. She was the spouse of Rafael Moreno Valle Rosas, who was the governor of Puebla from 2011 to 2017.

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Life

Martha Erika Alonso Hidalgo attended the Universidad Iberoamericana, where she studied graphic design, and the Universidad de las Américas Puebla, from which she graduated with a master's degree in public communication. She married Moreno Valle in 2004.

In 2009, she became an active member of the PAN, and from 2011 to 2016, coinciding with most of her husband's tenure as governor, she presided over the foundation for the Puebla State DIF System. The DIF received more money during Alonso's leadership than it had in the preceding two state governments. In 2015, she became the state party's secretary general, holding its second-ranking position. She was recognized as one of the most powerful first ladies in Puebla history.

Gubernatorial candidacy

In 2018, Alonso ran for Governor of Puebla—her first ever campaign for elected office—backed by the Por Puebla al Frente coalition, which included the PAN, Party of the Democratic Revolution, Movimiento Ciudadano, and two state parties (Compromiso por Puebla and Pacto Social de Integración). The PAN and the state parties had supported Moreno Valle's 2011 gubernatorial bid. She allegedly was picked for the nomination because PAN internal polling showed her as being a stronger candidate than the mayor of Puebla, Eduardo Rivera Pérez.

During the campaign, Alonso sought to distance herself from her husband, who did not appear at promotional events; she also did not use her husband's last name (Martha Erika Alonso de Moreno Valle), as she had while running the Puebla DIF. However, several staffers from Moreno Valle's campaign and government joined Alonso's team, including the former state press secretary and former state legislators, and state political experts pointed out her use of similar strategies to Moreno Valle's campaign.

Alonso won the election, beating Miguel Barbosa Huerta on the Juntos Haremos Historia coalition ticket and two other candidates, on 1 July 2018, which made her the first female governor in Puebla history and the seventh nationwide.

Death

On 24 December 2018, a helicopter carrying Alonso, Rafael Moreno Valle and other PAN politicians from the state crashed in a field near the town of Santa María Coronango, half an hour from the city of Puebla, killing both. In a tweet, President Andrés Manuel López Obrador indicated that Alonso and Moreno Valle were on the downed aircraft; she had been Governor for ten days.